Target Pop-Up Store Projecting Commercials on Fell St.

We’ve seen some pretty weird marketing efforts in San Francisco before, but this is a new one to me at least. That Target-to-Go seasonal pop-up store opening in Mint Plaza that CurbedSF reported on has some little elves setting up an LCD projector in the parking lot of the Chevron at Fell and Masonic. The “commercial” (if you want to call it that) plays out more like a giant web banner ad projected on the side of the apartment building so drivers on Masonic can read it.

My guess is they’re going after the Pac Heights 30-something crowd as they commute home in their Mini Coopers

A couple more (admittedly crappy) photos on: the AggressivePanhandler flickr stream

CurbedSF: Target to Go Creates Shopping Village With Santa Architecture

2 Responses to “Target Pop-Up Store Projecting Commercials on Fell St.”

1. Fun With Advertecture: Target’s Pop-Up Store Ad Hits a Panhandle Wall for Evening Rush says:

   December 10, 2009 at 2:01 pm

   [...] [Via Aggressive Panhandler] [...]
2. San Francisco News: “The Scoop” » Blog Archive » Fun With Advertecture: Target’s Pop-Up Store Ad Hits a Panhandle Wall for Evening Rush says:

   December 11, 2009 at 6:42 pm

   [...] [Via Aggressive Panhandler] [...]